Sponsored by Mission Inc., The M Awards recognize up-and-coming “Athletes on a Mission” – high school student-athletes who are role models in their communities through their service to others.

Since 2011, The M Awards has recognized 45 high school student-athletes throughout the country. The M Awards include Bronze Award winners, Silver Award winners, and Gold Award winners.

To build Brand Warmth between Mission Athlete and The M Awards, a Good Exchange™ was created to engage consumers in the partnership story and their mission to celebrate student-athletes who give back to their communities.

Every time someone shared about the #2016Mawards, via any social channel, a $1 donation was “unlocked” to Champions for Kids, an organization that provides resources and community for homeless high school students.