There are many kids that do not have the opportunity and joy of gift giving during the holiday season.

Through toys, children do not only receive something that they will enjoy for play, but it will also help their early childhood development. Fisher-Price toys are specifically designed to help this development process.

We decided to create a GoodXChange that benefitted these kids in need, with the amazing support from Fisher-Price and Mattel. With the help of our community, we set off to create a series of assets and videos that they could engage with, and through this unlock marketing dollars that would go to the cause. We called this the #ECDToyDrive - the largest digital toy drive in the world.

Here are some of the content that was distributed throughout the #ECDToyDrive campaign!